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growth hacking
Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure. It can be seen as part of the online marketing ecosystem, as in many cases growth hackers are using techniques such as search engine optimization, website analytics, content marketing and A/B testing. Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio, newspaper, and television. Growth hacking is particularly important for startups, as it allows for a "lean" launch that focuses on "''growth first, budgets second.''" Facebook, Twitter, LinkedIn, Airbnb and Dropbox are all companies that use growth hacking techniques.
==History==
Sean Ellis coined the term "''growth hacker''" in 2010. In the blog post, he defined a growth hacker as "''a person whose true north is growth. Everything they do is scrutinized by its potential impact on scalable growth.''"〔 Andrew Chen introduced the term to a wider audience in a blog post titled, "Growth Hacker is the new VP Marketing" in which he defined the term and used the short term vacation rental platform Airbnb's integration of Craigslist as an example.〔〔(【引用サイトリンク】title=Growth Hacker is the new VP Marketing )〕 He wrote that growth hackers "''are a hybrid of marketer and coder, one who looks at the traditional question of 'How do I get customers for my product?' and answers with A/B tests, landing pages, viral factor, email deliverability, and Open Graph.''"〔〔 In 2012, Aaron Ginn defined a growth hacker on ''TechCrunch'' as a "mindset of data, creativity, and curiosity."〔
In 2013, the second annual "Growth Hackers Conference" was held in San Francisco set up by Gagan Biyani. It featured growth hackers from LinkedIn, Twitter, and YouTube among others.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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